The Importance of Soap Operas In case you haven't noticed, soap fans are passionate -- very passionate. They are also extremely loyal. While it may be quick to brush off their fervency as fanaticism to a fictional world of fantasy - that's not the case. It is important to note that soap fans are not just loyal to their soaps. They are also extremely brand loyal. Soap fans appreciate that the companies who advertise during their "stories" are helping to keep those programs on the air. Because of that, viewers of daytime dramas are more likely to purchase the products and services that are advertised during their favorite soaps. Need proof? After Hoover recently announced its decision to back soap fans in their efforts to keep All My Children and One Life to Live on the air, soap fans raced into their local stores and surfed over to their favorite online retailers to purchase Hoover products. A dollar figure can't be placed on that type of loyalty.